RESEARCH: FILM OPENING ANAYLSIS AE FOND KISS

  During the opening sequence of "Ae fond kiss" nine different titles are displayed, these are all written in a simplistic font to make it transpicuous which ensures that it is not disconcerting from the scene. Directors have included these nine tittles because it plays an important role in marketing, reception and in fact understanding the film. It is the first piece of information the viewer is given which is why it is important and should aim to attract the viewers. 

In the opening scene the images are prioritised by showing us a lively and harmonious nightclub with people from a variety of  ethnic backgrounds and cultures which is shown in a 'pano' shot. After this, a sound bridge of Bangla music washes over the view of Glasgow in a birds eye view shot which grasps the viewers. This shot perimates what Glasgow is like during modern society rather than 30 years ago. The images carry m
any connotations regarding their society, we get the impression that they have no barries and that its very multi-cultural.  'I am a dazzling mixture and i am proud of it' this is a comment made the lead female actress whilst making a speech to her peers at school. It indicates the current version of Glasgow and emphasises the fact that it is now seen as being a multi-cultural city. The background music at the party is a traditional romance Bollywood clip which informative to their 'no touch' tradition. In the opening scene the bulldog connotes 'british values' and symbolises Britain due to the specific breed of dog. 

Genre is reinforced through symbolic and technical codes from the outset through the "Ae fond kiss" song which is played at the beginning of the sequence. This implies that it is a romance as they are in love however, cannot be together.  Genre is predominant in a movie because it sets expectations and minimises the risk of failure. 

The producers have used multiple strategies to attract its target audience and to ensure it is appealing and gripping the viewers. During the opening sequence we are introduced to both acting and speech without it being dragged on to long so it lost its effectiveness. As well as this, we are introduced to instant loud music and the party. This may grasp younger viewers as they may have attentiveness to this type of atmosphere. 

The producers have also included a variety of different camera angles, transitions and editing techniques in order to captivate the viewers. This makes scenes more realistic and compelling. For example, over the shoulder shots and long exhibit this as they present the whole scene clearly. Furthermore, in the scene with one of the girls singing in the music room, the location quickly changes smoothly to the house of the religious family. This edit is effective as two scenes are put together and also implies how multi-cultural Glasgow really is. 

PRELIMINARY EXCERCISES

 I have taken these photos of Matt to express my media knowledge of camera angles, tat make him appear different in size. For example, the middle left photo makes Matt appear very tall (even though he already is). These canted angles make him appear different in size and shape, to create the illusion he is what he is not.

On the set

Throughout this passage I will state what i learnt, stating the terminology and methods. This is when we ran through how to use the Canon cameras and Manfrotto tripods. 

Cameras and tripods

We started off by understanding how to handle the camera and to ensure that we would not damage it. For example; we would make sure the strap was either wrapped around our neck or our wrist. We also got used to taking and slotting in the battery, making sure it was inserted the right way. It is also important to take it out at the end of the filming session. The SD card had the same treatment, making sure we it was inserted the right way. 

White balance (WB)

White balance is the process in which unrealistic colour casts are removed. It is used in film, photography and image processing. It results in objects that appear white to the human eye also appear white on camera. The warmth or coolness of the white light or 'colour temperature', is often taken into consideration by proper cameras. Many digital cameras will come with an option to change the white balance by selecting the 'WB' on the device. It will then display an array of pictures that give a representation of the differences in colour tones, can be used to create more realistic and naturalistic film. 

180-degree rule: This rule helps to make the film more flowing. This rule means that you must stay on the same chosen side of an imaginary line, during a scene. The camera can be 180 degrees along the line, but cannot cross as it will result in a 'unatural' and 'messy' feeling. 

On set termanology:

'Standby' and 'Standing by': The director shouts 'standby' before filming to alert the crew that filming is about to begin. Whilst the crew would shout 'standing by' to informt the director that they are ready. 

'Rolling': The director then follows on by shouting 'rolling', which means the crew must be quiet and that the camera is on and filming, but the action is not unfolding yet. 

'Action': This is shouted by the director after 'rolling', and means that the scene should start to unfold.

'Cut': This word ends the action on screen, meaning the scene has ended and the camera will stop recording. 

'Strike the kit': This signals the crew to pack away and make sure the footage is uploaded. 

Editing: We are using to editing softwares, Final Cut Pro and IMovie, in which are both featured on the IMacs in the media studio. The footage in which we upload should be cept in a folder dedicated to your work. These folders are named bins whilst the unedited footage from the cameras are stated as being called rushes.