RESEARCH: FILM OPENING ANAYLSIS AE FOND KISS

  During the opening sequence of "Ae fond kiss" nine different titles are displayed, these are all written in a simplistic font to make it transpicuous which ensures that it is not disconcerting from the scene. Directors have included these nine tittles because it plays an important role in marketing, reception and in fact understanding the film. It is the first piece of information the viewer is given which is why it is important and should aim to attract the viewers. 

In the opening scene the images are prioritised by showing us a lively and harmonious nightclub with people from a variety of  ethnic backgrounds and cultures which is shown in a 'pano' shot. After this, a sound bridge of Bangla music washes over the view of Glasgow in a birds eye view shot which grasps the viewers. This shot perimates what Glasgow is like during modern society rather than 30 years ago. The images carry m
any connotations regarding their society, we get the impression that they have no barries and that its very multi-cultural.  'I am a dazzling mixture and i am proud of it' this is a comment made the lead female actress whilst making a speech to her peers at school. It indicates the current version of Glasgow and emphasises the fact that it is now seen as being a multi-cultural city. The background music at the party is a traditional romance Bollywood clip which informative to their 'no touch' tradition. In the opening scene the bulldog connotes 'british values' and symbolises Britain due to the specific breed of dog. 

Genre is reinforced through symbolic and technical codes from the outset through the "Ae fond kiss" song which is played at the beginning of the sequence. This implies that it is a romance as they are in love however, cannot be together.  Genre is predominant in a movie because it sets expectations and minimises the risk of failure. 

The producers have used multiple strategies to attract its target audience and to ensure it is appealing and gripping the viewers. During the opening sequence we are introduced to both acting and speech without it being dragged on to long so it lost its effectiveness. As well as this, we are introduced to instant loud music and the party. This may grasp younger viewers as they may have attentiveness to this type of atmosphere. 

The producers have also included a variety of different camera angles, transitions and editing techniques in order to captivate the viewers. This makes scenes more realistic and compelling. For example, over the shoulder shots and long exhibit this as they present the whole scene clearly. Furthermore, in the scene with one of the girls singing in the music room, the location quickly changes smoothly to the house of the religious family. This edit is effective as two scenes are put together and also implies how multi-cultural Glasgow really is.